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One tag should relate to a variety of keywords and topics which you've posted about and you need to assign no more than three tags .  Be sure that the tags you select are diverse and not just repetitive of one another as this may actually hurt your SEO efforts. Together with helping readers find exactly what theyre looking for and reviving some of your old content linking allows you to highlight your own website's validity.  It is possible to link to your webpages or to other blog posts.   Shorten Your Blog URL Website URLs are among the first things that search engines crawl to tell what your webpage is about.  For this reason, its important to maintain your URL readable and also to prevent a mess of numbers and characters that provide the reader or to search engines with no context.

 

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Below is it shows how to structure them and where to put keywords in URLs.  Keep in mind that your URL doesn't need to be a direct pick from the webpage title.  Since they are easier for readers and search engines to comprehend using URLs is a practice. With these practices in mind, you'll be on the ideal path to creating a site strategy and producing high-quality content to your readers.

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From what Ive learned SEO only gets you so far.  Stay there and to reach the top, an guide needs to be useful to the reader.  The reason for this is because it contrasts with Googles number one want to rank the finest useful content. To help you out, here are six of those blogging best practices Ive utilized to help my articles ranking.  From the end of the article, youll have a easy playbook.    The Perfect Word Length If you Google Perfect word length for a blog article youll come across this commonly used graph from a Serp IQ study: a lot of people use this graph to justify writing really really long articles. From my experience, a super-useful guide that is 200-word will outrank a guide of 2,000 words any day.  However, my personal rule of thumb is to aim for 1,500 words.  And while I only said there is no perfect length, I follow this principle because it forces me to consider all angles of the subject Im writing about.

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  They scan.   Consequently, if you want to keep people engaged with your article, youve got to break your writing down . They look like work.  People frighten off.  If you scare off people, they leave your site.  And should they leave your website, thats an indicator to Google that your post isnt quite beneficial.  And when its not helpful, you start to fall in rankings.   Your Headings Want Hooks Look at both of these subheadings and pick the one that catches your attention more: Use Cooking Spray When Frying an Egg or This Ingredient Makes Frying an Egg 10 Times Easier The second headline catches my attention more, and Ill guess it does for you too.

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The headline has the answer.  How do you fry an egg Use cooking spray.   Theres no reason.  The headline creates curiosity.  You dont know what is going to create an egg easier to fry if you don't continue reading. And if they remain on your page more, thats an indicator to Google which youve got good content.  So, after youve written your post, go back and look for opportunities to make hooks.  Should you need assistance with your hooks and headlines, 1 resource I turn to time and time again is that this free guide on How to compose Magnetic Headlines. The Big Benefit When You Use Steps and Lists Have you ever wondered why we enjoy lists so much It turns out our brains have been wired for lists. Participants in the study were much more likely to achieve aims if they created lists compared to people who didn't.

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A Featured Snippet is simply an answer to a search outcome that Google picks out of an articleand most frequently its in the form of a listing.  In the case above, Google shows lots of steps about the best way to plan an occasion right within its results.  The reason Featured Snippets are so valuable is that in the event the post is your one Google chooses to attribute, your click-through rate skyrockets. Ive seen firsthand how precious Featured Snippets have been for many of Wild Apricots articles, as theyve increased both our rankings and our visitors.  If you would like to get a Featured Snippet, theres still some speculation on how Google picks them, but generally when I write a blog article, I try to add lists or steps as often as possible.   The Kinds of Pictures That Work Best Take a look at these two images.   Its not that the picture of rocks isnt attractive, its that have been really hardwired to enjoy images of people better.

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Since I started using pictures of people in my blog posts, Ive noticed they get shared a whole lot longer, which is just another factor Google considers in its rankings.  Its a little change which makes a significant difference.    Your Posts Must be Evergreen Have you ever clicked on a post from a Google search result only to obtain the content obsolete When I encounter obsolete content, I click the back button and try another outcome. Thats why should I want something to rank highly, I attempt to make whats called evergreen contentcontent that stays relevant over a long period of time.  This means I avoid writing about things which include time-based information or fads.   This has improved our blog traffic over 400 percent. If youd like my full playbook on nonprofit SEO, you can observe my free webinar How to Grow Your Organization by Getting Lots and a lot of Traffic to Your Website.